Editing Antifeatures (section)

=== Fridges ===

==== Coke Retail Fridges ====

Coca-Cola Company provide retail display fridges to many small retail food outlets for selling Coke and related brands.  These fridges are expensive, up to US$20,000 each. Undercapitalized small operators often won't invest in these fridges themselves.  However they still have other refrigerated products to retail, such as butter and cheese.  These popular but smaller lines don't justify a fridge of their own. Coke's agreement with the retailers specify non-Coke products may not be stored in their fridges. 

The anti-feature is in the latest range of these fridges, manufactured by Scope. Butter often comes wrapped in paper, whereas Coke is in a tightly sealed PET bottle. The electronic module controlled fridges somehow detect dairy products, and simply shut down. They will not run in the presence of dairy (and perhaps other) product.